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Web Design
Max Performance

Max Performance is a well established New England brand with almost twenty years of experience organizing and running triathlons. Their events have garnered national attention in Triathlete Magazine, Men's Journal, and CNN for being "must attend" triathlons in the northeast. They are known for their attention to detail as well as the energy & enthusiasm they bring to each and every race they put on. There's a reason their events always sell out!


How can we improve the overall experience from a design & technology standpoint?


Hired Hand Design was tasked with improving the overall "web" experience for Max Performance and it's races. That "experience" included helping viewers learn about Max's events & getting folks to easily register for them. It also included improving the "race day" experience - how viewers could utilize and access important information such as directions, where to park, race day schedules, accessing live results, and even finding photos - all of which would need to work on mobile phones on cellular networks at the event sites. And all of this would need to be created in an existing content management system (CMS) to keep overall costs down.


In an on going collaboration with Max Performance, we've systematically worked through design requirements as well as constraints to create a very functional, mobile-friendly website. Whether athletes view the site on desktop, tablet, or mobile phone the experience they have is still tailored to maximize the screen-size they're viewing the website from. The larger screen layout offers a richer, more visually expansive experience while the smaller, mobile screen layout places a higher premium on concise & consistent organization of race information. The very same website - just tailored the viewer. 

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